Tag Archives: home care

Show the Sandwich Generation how you can help

All across the country, adults expend their time, energy, money and love caring for their children or grandchildren while also caring for their own parents. This group, known as the Sandwich Generation, takes caregiving to new heights.

July is Sandwich Generation Month, an observance initiated by the Sandwich Generation Resource Group. Make a point to reach out to members of this group and show them how home care can help ease their caregiving responsibilities, allowing them to enjoy more of the time they spend with their children and aging parents.

Here are some ideas to get started:

  • Host a family day at a local museum, zoo or park. Encourage your clients’ caregivers and their families to attend.
  • Partner with non-competing providers and host a large multigenerational family picnic for your community. Have snacks, music and fun activities for people of all ages. Be sure to have plenty of agency brochures and flyers available to educate about how home care can help with a family’s caregiving duties.
  • Create a flyer about the Sandwich Generation and include tips to help these caregivers manage their many duties — don’t forget your agency’s contact information. Leave them in the waiting rooms of your community’s general practitioners. Find great articles with relevant information here, here, here and here.
  • Contact a local television news station and pitch a story about the Sandwich Generation. Tell them about a client’s family that is doing it all — adults caring for children and aging parents while maintaining full-time jobs. Offer yourself as an expert resource on how to cope with the situation and the kind of help available for members of the Sandwich Generation.
  • Partner with a financial planner and elder law specialist and host a workshop at a senior center or place of worship on planning ahead to protect a parent’s assets. Topics can include estate planning, long-term care options, Medicare and advance directives. Focus your agency’s presentation on ways to make caregiving easier, including how home care can help.

Health education: An marketing opportunity you may be missing

Hosting regular health-related classes for seniors is a simple and direct way to reach out to your community’s older members and help them see you as an expert when it comes to senior care. You will establish a meaningful presence in the locations they frequent (senior centers, libraries, ILFs, ALFs, etc.) while you provide relevant and useful information they can apply to their lives right away.

Free health-related education classes are also a great way to build relationships with facilities that serve your area’s senior population because they help strengthen their own image, too. After all, that’s the place they’re turning to for this great programming.

It may be daunting to consider setting up an education program from scratch, but there are ready-made classes designed to make it easy.

TAG Partners’ Health Matters Education Series is a collection of senior-focused classes designed for a non-clinician to present. Topics cover a broad range of issues important to this community, including understanding Medicare, fall prevention, heart health, and depression.

In addition to instructor guides, other available presentation elements include a pop-up screen to draw attention to your event, informational flyers for attendees, posters and postcards to promote your event, sales brochures to assist in setting up your event, and a marketing kit to help you tie it all together. Items are available in a package online, but email erica.johnson@partnerwithtag.com to ask about individual pricing.

Download our free e-book “12 Steps to Strategically Improve Your Home Health Referrals” to learn about other ways you can engage with this community and build referral partnerships.

Celebrate senior independence this July 4

Maintaining the independence they’ve enjoyed their entire lives is one of the most important goals for many seniors. This Independence Day, celebrate more than the birth of our nation. Celebrate the great strides your community’s seniors have made in maintaining their independence — and show them what you can do to help.

  • Studies have shown one of the best things a person can do to maintain health and independence throughout life — and especially during older age — is to engage in regular physical activity. Learn more about the amount of physical activity recommended for older adults in this CDC physical activity information sheet. Sponsor a fitness activity at your favorite local senior centers and encourage the attendees to make an effort to get more physical activity, such as walking, in their everyday routines.
  • Call your local VA hospital and offer to sponsor a local talent and patriotic musical event. Include sing-alongs, skits, and musical performances. Use this as a great opportunity to get to know the decision makers at this hospital a little better.
  • Challenge your community’s seniors to exercise their mental and competitive skills by hosting a patriotic trivia contest. Topics can include the Fourth of July, civics, modern government, or wars such as WWII, Vietnam, and the conflicts in the Middle East. Find facts and quizzes here and here.
  • Sponsor a Stars and Stripes dinner dance for all your referral sources by teaming up with a local senior center. Offer other non-competing healthcare providers the opportunity to play a role in the event — it could become an annual community celebration!
  • Take strawberry, vanilla and blueberry ice cream to a local assisted living facility and deliver a quick 30-minute presentation on identifying and avoiding depression. Find helpful information here or use this ready-made class on depression that a non clinician can present.
  • Offer to chaperone and assist with SNF or LTC residents who want to attend a local fireworks display. Attending a July 4 fireworks display is fun and requires very little physical activity. Some events are even accompanied by orchestra concerts or other musical performances.

Improve home health outcomes for more referrals

If you’re a home health provider, you know high levels of positive outcomes are more important than ever. The CMS Quality of Patient Care star rating and Patient Experience of Care star rating are powerfully persuasive when it comes time for prospective patients to find in-home care.

Is your company doing everything you can to improve your Home Health Compare outcomes scores? If there’s still room for improvement — and there always is — here are some tips that can help.

  • Focus on staff training. If your staff receives proper, ongoing training on company procedures, best practices, and new ways to engage with patients, the investment can have a huge impact on your outcomes scores. Spell out everything they need to know, including agency policies and general care instructions, in a comprehensive professional caregiver handbook.
  • Emphasize patient education. The cooperation of your patients is among the biggest factors in whether the patient will experience a positive outcome. Create an easy-to-follow care plan that incorporates detailed patient education and involvement. Integrate a condition-specific patient education guide as part of your program. Not only will your patients benefit, but the educational piece can help persuade referral sources to send their patients your way for their best chance for a positive outcome.
  • Further help your patients understand their condition and communicate their daily progress with health log booklets. TAG Partners offers scorecard logs, health logs, blood pressure logs, glucose monitoring logs and pain and symptom logs.
  • One more group of tools you can place at your patients’ disposal is Zone Flyers designed for their specific conditions. These provide at-a-glance guidance about whether symptoms being experienced are normal, warrant a call to their home health nurse, or need emergency attention.

When all of your efforts lead to CMS outcomes scores that you’re ready to highlight, call attention to them in eye-catching brochures that easily convey to referral sources how patients benefit from their experience under your care and exactly how your relevant outcomes scores compare to state or national averages.

For more information or to get started on creating your own materials, contact TAG Partners at 866-232-6477 or visit www.partnerwithtag.com.

5 ways to improve your brand’s visibilty

You’ve hired a great team and have solid educational materials to promote your services. Now what? Polishing your image and marketing yourself goes far beyond your logo, staff training, and agency collateral. The essence of who you are is ingrained in the details, big and small.

It’s important to step back and make a big-picture assessment of who you are, how you are being interpreted, and whether the message you’re conveying is the right one. Are you doing everything you can to maximize your positive visibility in your community?

Here are five ideas that can help:

  1. Make a great first impression. At minimum, your company should have a clear outdoor sign that makes it easy for visitors to find you. Once this is accomplished, you should review the elements on the interior of your office to ensure your brand is represented strongly and cohesively throughout your property. Even though your clients may never see the interior of your office, your employees, community stakeholders, and business partners will. Make sure this impression is a good one with strong signage, wall coverings, and more.
  2. Don’t overlook the obvious. There’s a way to make sure community awareness of your agency increases exponentially: turn your company cars into mobile billboards for your services. This can be as simple as a decal or magnet affixed to your door or as snazzy as a full vehicle wrap. This is a surprisingly affordable option that has a great ROI.
  3. Stand out. Whether you’re participating in a health fair or hosting a community presentation, make the experience more professional with branded retractable banner stands, table throws and hop-up tension fabric displays. Items like these will give your presentation an enhanced air of professionalism and authority.
  4. Improve recall with branded promotional items. Hand out useful promotional items that tie in with your presentation and feature your logo and contact information. Some ideas for this include branded nightlights for fall prevention presentations, branded pill boxes for medication education events, and home-shaped stress balls or collapsible hand fans for community events. Make the most of your investment by making sure your giveaways are not throwaways – useful and memorable items are key.
  5. Make your referral sources’ day. When you’re considering what to leave behind at physicians’ offices, the best branded materials are durable, educational and useful. Consider branded clipboards with referral criteria, guidelines for admission flip charts, or pocket reference guide for home health or hospice. There also will always be a place for items like adhesive notepads and pens – make sure yours are memorable by choosing something  a little unusual (like a pen with a built-in stylus tip to make working with EHRs a little easier).

If you’re ready to take the next steps, TAG Partners can help. Together with our parent company, Brand Imaging Group, we can help you showcase your brand and stand out in your market.