Make plans to recognize Senior Citizens Day

Senior Citizens Day is Aug. 21, and it’s an occasion you don’t want to miss. It’s a time to celebrate the nation’s fastest growing demographic and all of the contributions they continue to make to our communities.

Help celebrate the spirit of the day by recognizing the efforts of the seniors in your area. Here are some tips to get started.

  • Contact your local chapter of Service Corps for Retired Executives, or SCORE. This agency matches volunteer mentors with small businesses. Offer to support the group by facilitating meeting space, providing refreshments, or hosting a small-business networking event. By supporting these seniors, you are reaching a vital, active section of the community with great connections of their own.
  • Remind your community about the vibrancy of your senior community by printing out meaningful quotes from notable people about seniors and aging. Post them on bulletin boards and in the offices of referral sources and senior communities throughout your area. Don’t forget to include your agency’s name and contact information. Find great examples of these quotes at the Emily Fund‘s website.
  • Team up with a local gerontologist’s office and offer an on-site mini senior fair with about six noncompeting local vendors in a doctor’s office parking lot. Have food, marketing brochures and promotional items at the ready. Call TAG Partners at 866-232-6477 or email erica.johnson@partnerwithtag.com to discuss options for promotional items, such as stress balls, hand fans or mini flashlights.
  • Contact the producers of a local television morning news show and offer to speak on the air about the importance of aging in place and ways to help seniors do this. Don’t forget to highlight your services.
  • Organize and host a caregiver resource fair to help those who are caring for a spouse, parent or other loved one at home. Get tips on organizing the event here.

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