Monthly Archives: July 2016

Make plans to recognize Senior Citizens Day

Senior Citizens Day is Aug. 21, and it’s an occasion you don’t want to miss. It’s a time to celebrate the nation’s fastest growing demographic and all of the contributions they continue to make to our communities.

Help celebrate the spirit of the day by recognizing the efforts of the seniors in your area. Here are some tips to get started.

  • Contact your local chapter of Service Corps for Retired Executives, or SCORE. This agency matches volunteer mentors with small businesses. Offer to support the group by facilitating meeting space, providing refreshments, or hosting a small-business networking event. By supporting these seniors, you are reaching a vital, active section of the community with great connections of their own.
  • Remind your community about the vibrancy of your senior community by printing out meaningful quotes from notable people about seniors and aging. Post them on bulletin boards and in the offices of referral sources and senior communities throughout your area. Don’t forget to include your agency’s name and contact information. Find great examples of these quotes at the Emily Fund‘s website.
  • Team up with a local gerontologist’s office and offer an on-site mini senior fair with about six noncompeting local vendors in a doctor’s office parking lot. Have food, marketing brochures and promotional items at the ready. Call TAG Partners at 866-232-6477 or email erica.johnson@partnerwithtag.com to discuss options for promotional items, such as stress balls, hand fans or mini flashlights.
  • Contact the producers of a local television morning news show and offer to speak on the air about the importance of aging in place and ways to help seniors do this. Don’t forget to highlight your services.
  • Organize and host a caregiver resource fair to help those who are caring for a spouse, parent or other loved one at home. Get tips on organizing the event here.

Spread happiness and build relationships this August

August is Happiness Happens Month, an observance initiated by the Secret Society of Happy People.

The idea behind the month is to make happiness a habit for a month and allow it to take root as a great attitude change all year long. Spread the cheer throughout your community, your client population, and your organization. You’ll be glad you did.

  • Start by visiting the sponsor organization’s website for the observance.
  • Make an appointment with your favorite assisted living facility activities director. Plan an event centered on residents telling stories about their happiest or most uplifting day. Offer a small treat to those who participate and share their happy stories.
  • Send out fun e-cards to all your contacts and remind them to stay happy. Be sure to tell them to call you when they see clients who may need a consultation visit for your services. Here are some fun and free e-cards.
  • Host a happiness seminar at a local civic meeting place or church. Ask inspirational speakers with positive messages to address the group, and invite church and civic groups from your entire market to attend. Hand out refreshments and happy-themed promotional items and spread the good news about your services. Contact TAG Partners at 866-232-6477 or email erica.johnson@partnerwithtag.com to discuss promotional items and signage ideas for your event.
  • Launch a contest to find the happiest person in your physician referral sources’ offices. Take in a ballot box with entry forms and encourage the entire office to vote on the happiest person. Come back during the first week of September and count the votes. Award a happy face button and a small gift basket to the winner. Make this an annual event in all your referral sources’ offices.
  • Organize a “happy moments” essay contest open to all patients and their family members. Ask them to write about the happiest time in their lives. Publish the winning stories in your newsletter and website, and contact your local newspaper and television news stations about this truly feel-good story.