Monthly Archives: June 2016

Get a polished appearance with Patient Admission Booklets

If you haven’t taken a moment lately to assess what your new clients experience when enrolling in your service, stop what you’re doing right now and go get your admission packet.

Try to remove yourself from everything you already know about your company and how it works. Instead, approach it from two different perspectives: that of a client who is completely new to in-home healthcare services, and that of your employee who is assisting that client in the enrollment process.

What do you see? Are your admissions materials stacks of papers stapled together haphazardly? Are they clearly organized? Is it easy to find what you’re looking for? Are they easy to read? Do they all look like they represent the same company?

TAG Partners has developed patient admissions booklets for home health, hospice and private duty home care to facilitate the admission process and make it easier for everyone involved. In addition to enhancing your professional appearance, the skillfully designed materials create a package that recipients are hesitant to throw away and unlikely to misplace. When it’s time to enroll in services again or when they know someone else who could use your help, your referral information will be at the ready.

Admissions booklets include information such as patient rights, privacy statements, service agreements, safety information, agency information, and more.

Presenting all your important information in a single patient admission booklet ensures nothing gets left out and no questions go unanswered. Admissions booklets are completely customizable, with options including additional NCR forms, perforated pages, coil binding, pockets, custom covers and more. Content also will be modified to meet your specific needs.

Contact TAG Partners at erica.johnson@partnerwithtag.com or call 866-232-6477 today to learn more.

Show the Sandwich Generation how you can help

All across the country, adults expend their time, energy, money and love caring for their children or grandchildren while also caring for their own parents. This group, known as the Sandwich Generation, takes caregiving to new heights.

July is Sandwich Generation Month, an observance initiated by the Sandwich Generation Resource Group. Make a point to reach out to members of this group and show them how home care can help ease their caregiving responsibilities, allowing them to enjoy more of the time they spend with their children and aging parents.

Here are some ideas to get started:

  • Host a family day at a local museum, zoo or park. Encourage your clients’ caregivers and their families to attend.
  • Partner with non-competing providers and host a large multigenerational family picnic for your community. Have snacks, music and fun activities for people of all ages. Be sure to have plenty of agency brochures and flyers available to educate about how home care can help with a family’s caregiving duties.
  • Create a flyer about the Sandwich Generation and include tips to help these caregivers manage their many duties — don’t forget your agency’s contact information. Leave them in the waiting rooms of your community’s general practitioners. Find great articles with relevant information here, here, here and here.
  • Contact a local television news station and pitch a story about the Sandwich Generation. Tell them about a client’s family that is doing it all — adults caring for children and aging parents while maintaining full-time jobs. Offer yourself as an expert resource on how to cope with the situation and the kind of help available for members of the Sandwich Generation.
  • Partner with a financial planner and elder law specialist and host a workshop at a senior center or place of worship on planning ahead to protect a parent’s assets. Topics can include estate planning, long-term care options, Medicare and advance directives. Focus your agency’s presentation on ways to make caregiving easier, including how home care can help.

Health education: An marketing opportunity you may be missing

Hosting regular health-related classes for seniors is a simple and direct way to reach out to your community’s older members and help them see you as an expert when it comes to senior care. You will establish a meaningful presence in the locations they frequent (senior centers, libraries, ILFs, ALFs, etc.) while you provide relevant and useful information they can apply to their lives right away.

Free health-related education classes are also a great way to build relationships with facilities that serve your area’s senior population because they help strengthen their own image, too. After all, that’s the place they’re turning to for this great programming.

It may be daunting to consider setting up an education program from scratch, but there are ready-made classes designed to make it easy.

TAG Partners’ Health Matters Education Series is a collection of senior-focused classes designed for a non-clinician to present. Topics cover a broad range of issues important to this community, including understanding Medicare, fall prevention, heart health, and depression.

In addition to instructor guides, other available presentation elements include a pop-up screen to draw attention to your event, informational flyers for attendees, posters and postcards to promote your event, sales brochures to assist in setting up your event, and a marketing kit to help you tie it all together. Items are available in a package online, but email erica.johnson@partnerwithtag.com to ask about individual pricing.

Download our free e-book “12 Steps to Strategically Improve Your Home Health Referrals” to learn about other ways you can engage with this community and build referral partnerships.

Celebrate senior independence this July 4

Maintaining the independence they’ve enjoyed their entire lives is one of the most important goals for many seniors. This Independence Day, celebrate more than the birth of our nation. Celebrate the great strides your community’s seniors have made in maintaining their independence — and show them what you can do to help.

  • Studies have shown one of the best things a person can do to maintain health and independence throughout life — and especially during older age — is to engage in regular physical activity. Learn more about the amount of physical activity recommended for older adults in this CDC physical activity information sheet. Sponsor a fitness activity at your favorite local senior centers and encourage the attendees to make an effort to get more physical activity, such as walking, in their everyday routines.
  • Call your local VA hospital and offer to sponsor a local talent and patriotic musical event. Include sing-alongs, skits, and musical performances. Use this as a great opportunity to get to know the decision makers at this hospital a little better.
  • Challenge your community’s seniors to exercise their mental and competitive skills by hosting a patriotic trivia contest. Topics can include the Fourth of July, civics, modern government, or wars such as WWII, Vietnam, and the conflicts in the Middle East. Find facts and quizzes here and here.
  • Sponsor a Stars and Stripes dinner dance for all your referral sources by teaming up with a local senior center. Offer other non-competing healthcare providers the opportunity to play a role in the event — it could become an annual community celebration!
  • Take strawberry, vanilla and blueberry ice cream to a local assisted living facility and deliver a quick 30-minute presentation on identifying and avoiding depression. Find helpful information here or use this ready-made class on depression that a non clinician can present.
  • Offer to chaperone and assist with SNF or LTC residents who want to attend a local fireworks display. Attending a July 4 fireworks display is fun and requires very little physical activity. Some events are even accompanied by orchestra concerts or other musical performances.