Monthly Archives: February 2016

Highlight your agency this Social Work Month

Social workers are an often overlooked piece of the home care puzzle. It’s time to celebrate these heroes because March is National Social Work Month. Visit the website of the National Association of Social Workers to learn more about the work of these tireless professionals and ways you can help shine a spotlight on them.

  • Send an email of thanks to all the social workers in your agency and others in the community. Include a link to an uplifting TED Talk featuring Brené Brown, a social work professional.
  • Ask a social worker on your staff or one from your community to write a guest blog for your website about social work and home care.
  • Show your agency’s support for the National Social Work Public Education Campaign. Host an information luncheon in which area social workers can present the services and hard work they do for the community. Learn more about the campaign here.
  • Send specialized Social Work Month greeting cards to the social work professionals who work for and with your agency every day.
  • Donate an hour or allow your employees to honor their social worker coworkers by donating an hour to the Give an Hour campaign that serves the mental needs of our nation’s troops and their families. You also can make a monetary donation if you prefer. Let your staff and your community know about your support of this effort. Learn more here.
  • Provide hospitals in your area with discharge planner brochures and be sure to highlight the work of your agency’s social work professionals as you show your support for National Social Work Month.

Home care and Doctors Day: A perfect match

National Doctors Day is one of the best marketing opportunities we have as home care and hospice professionals. It’s a great time to recognize the physicians in your market and to highlight the work they do. Be sure to call on every doctor in your service area, including hospitalists, specialists and general practitioners. National Doctors Day is March 30.

  • Build relationships with local doctors by setting up appointments to talk about Transitional Care Management. Teach them about how much money they potentially are leaving on the table by not filing for TCM and they’ll remember you when it’s time to make a referral. And it’s not as complicated as it might initially seem. All doctors have to do is monitor a patient’s transition from the hospital to home for 30 days after discharge. Get a great TCM kit that includes TCM brochures, payment calculators, billing guides and quick reference guides.
  • Reach out to all the doctors in your community with products made especially for Doctors Day. Don’t just include those physicians that send you the most referrals — make contact with every physician. It’s an incredible opportunity to go after new business.
  • Partner with another local agency such as the American Red Cross or the American Lung Association and host an appreciation lunch or other event for physicians new to your community. Visit UCompare to find doctors who may not yet be on your marketing radar.
  • Add an item to your local government’s regular meeting agenda to have March 30 officially recognized as Doctors Day in your community. Don’t forget to sign up to speak about the great work doctors do during the reading of the agenda item or during the public comment portion of the meeting. View sample proclamations here and here.
  • Contact a local senior center and offer to present a class about how to make the most of your doctor’s visit. Check out this done-for-you class that a non-clinician can present.

Reach out to physicians and patients this National Pulmonary Rehabilitation Week

National Pulmonary Rehabilitation Week is March 13-19. Seize this opportunity to call attention to this important field and the work being done to improve lung health both in your community and at your agency. One of the primary reasons patients may need pulmonary rehabilitation is a COPD diagnosis, the nation’s third leading cause of death.

  • Start by learning more about the observance at the website of the American Association of Cardiovascular and Pulmonary Rehabilitation. Download a media/marketing kit while you’re there to get tons of ideas.
  • This month provides a great opportunity to build relationships with local pulmonologists. Call on their offices and detail your agency’s program for assisting patients with COPD. Be sure to take along a copy of the patient education guide used by your patients, as well as a clear presentation of the ways your agency’s outcomes surpass others in the nation or state.
  • Celebrate your agency’s pulmonary rehabilitation program and the professionals who help it succeed. Highlight them in your agency’s newsletter and decorate an agency bulletin board to honor the work they do.
  • Distribute COPD brochures personalized to your agency at your local pharmacies.
  • Partner with a local respiratory therapist to host a class on the importance of smoking cessation, lung cancer, asthma or COPD.
  • Get involved in the DRIVE4COPD campaign, which is sponsored by the Association for Respiratory Care. Its website offers a helpful COPD screening tool.

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Home care marketing idea: Raise awareness during National Kidney Month

About 26 million American adults have chronic kidney disease, according to the National Kidney Foundation. Millions of others are at increased risk of developing the disease, which can be caused by heart disease, diabetes, high blood pressure and other disorders.

Over time, chronic kidney disease can progress to kidney failure, which requires dialysis or a kidney transplant. Early detection can prevent this progression. Highlight the importance of good renal health during National Kidney Month this March and World Kidney Day on March 10.

  • Start by visiting the official website for World Kidney Day. Here you’ll find a ton of helpful information, including a toolbox with quizzes, recipes and educational information, and a section of campaign materials for World Kidney Day. Now visit the National Kidney Month webpage of the NIH’s National Institute of Diabetes and Digestive and Kidney Diseases for even more materials and ideas.
  • Offer free blood pressure screenings at a large community event this month. High blood pressure is the second most common cause of kidney disease. Have stacks of agency brochures and flyers about kidney disease available.
  • The groups with an increased risk of developing kidney disease include African Americans, Hispanics, Pacific Islanders, American Indians and seniors. Use your website and social media feeds to share information about the need for awareness of kidney disease among African Americans.
  • Teach a senior-focused diet and nutrition class in a local assisted living facility. Tout the benefits of healthy lifestyles in the prevention of kidney disease. Don’t forget to bring along healthy snack alternatives for attendees and be sure to address these snack choices in your presentation.
  • Volunteer to prepare samples of kidney-friendly foods and distribute them at a local dialysis center. Home care professionals can help by providing important support and education about dietary requirements and modifications that can help slow the progression of kidney disease in some patients and improve overall health. Check out these great recipes to get started.