Monthly Archives: November 2015

New Year, New You: Enhance your business by partnering with TAG

With only a few weeks left in 2015, it’s time to look ahead to what the new year will bring. You undoubtedly are planning ways to increase your home care referrals in 2016. Fortunately, TAG Partners’ easy, flexible customization process makes developing the communication tools you need easier than ever.

TAG’s team of specialists combines extensive expertise in copywriting, graphic design, marketing, branding and high-quality print collateral production, with years of knowledge and research in the home care industry to produce full-service solutions for your home health, hospice or private duty business needs.

It all starts with a one-on-one phone consultation. TAG will guide you through an easy, turn-key process to create custom print products with premium design and research-based content. Once your needs have been assessed, TAG will help determine the best way to help you move forward.

Designers will create your materials, giving you an opportunity to make changes that best suit your agency’s mission and message. In addition, all materials will be branded with your company’s information, logo and colors, so that they seamlessly blend with your existing materials.Finally, the materials will be produced in TAG’s state-of-the-art Nashville production facility and shipped directly to you.

A partnership with TAG, which has been a leader in the home care marketing industry for more than 15 years, can:

  • Provide easy marketing solutions to gain referrals from physicians and other partners

  • Help you stand out over competitors and keep your brand visible in the community

  • Offer educational materials that increase community awareness surrounding senior issues and how your company can help

  • Enhance the patient experience through strengthened communication with caregivers and educational materials to improve outcome scores

  • Maintain compliance with a wide array of forms and easy-to-use products

  • Improve employee communications with training manuals and morale-boosting materials

Call 866-232-6477 today to learn more.

Get more referrals with home care calendars!

Now that another year is drawing to a close, it’s time to make sure you’re not overlooking one of the biggest marketing opportunities your home care or hospice company has all year: distributing an agency calendar to your referral partners, community partners and clients.

One of the top benefits of distributing an agency calendar is the fact that recipients view it more as a gift than a promotional item. As such, it will likely be hung in a visible place in the recipient’s home or office and stick around all year long.

You can make sure your calendar stands out by making it an educational tool that those who receive it will turn to again and again — sometimes long after the calendar year is over. Increase your odds that this will happen by making it attractive to look at with beautiful photos, high-quality paper and professional production.

While it may be tempting to assume calendars have gone the way of watches and cameras — largely replaced by smartphones — the truth is traditional wall calendars continue to fulfill a significant role in our lives.

According to a study by Professional Products Association International, 78% of businesses still use a printed calendar. What’s more, about 80% of calendars used at businesses were advertising calendars. Finally, the study reported that 79% of people enjoy receiving calendars as gifts — especially wall calendars.

Home care calendars from TAG Partners incorporate tons of information about home health, hospice or private duty services into stunning wall calendars. They also feature all major healthcare observances and allow the option to include your own important dates, such as anniversaries or upcoming events.

Holiday gift ideas for home care and hospice

It feels like Christmas and Hanukkah are only days away. But don’t worry – if you haven’t started thinking about employee, customer and referral partner appreciation gifts for the holidays, it’s not too late.

Staff members such as home health aides, nurses, physical therapists, and office professionals do so much more than allow you to simply meet your daily needs and goals; they’re the face and heart of your business. Referral partners keep your business going strong, and clients are at the center of it all.

It’s a good idea to not only take time during the holidays to wish them well, but to thank them for choosing you as an employer, caregiver or partner. The good news is you don’t have to break the bank to express your gratitude. Here are some tips to make the most of this holiday opportunity.

For employees:

  • Make it personal. This might not be the best time to hand out company branded promotional items. Instead, select something specific that reflects that person’s tastes – maybe a fancy wine opener for a wine enthusiast or a compass for the hiker on your staff.
  • Make it yummy. Food is always a popular gift. You can go traditional with hams and turkeys, indulge a sweet tooth with chocolate, or distribute tasty nut-filled gift baskets.
  • Make it fun. Digital streaming devices such as the Google Chromecast or Roku stick are fun and affordable. Consider adding a prepaid six-month subscription to a TV streaming service such as Hulu or Netflix.
  • Make it align with your mission. As healthcare professionals, it makes sense to offer a gift that promotes a healthy lifestyle. That might be as simple as a basket of fresh fruit or a personally inscribed cookbook. Or you can splurge on a fitness tracker like the Fitbit.

Before you do anything for clients or referral partners, make sure you keep Stark Law regulations and federal anti-kickback rules at the forefront of your mind. Just because it’s the holidays doesn’t mean you get a break on following the law. Stay on the right side of the law and consult your attorney or compliance officer about any proposed gift and your intent before you spend a single cent.

For clients:

  • Make it helpful. Keep the monetary limits in mind and keep the gift under $10. Consider a helpful adaptive device, such as a jar opener; a pillbox; or a sock aid.
  • Make it fun. Puzzle books or adult coloring books with a set of crayons could provide a fun boost.

For referral partners:

  • Make it useful. Coffee mugs, fruit-infuser water bottles and bookmarks are inexpensive and can be used again and again.
  • Make it tasty. Tins of nuts, plates of cookies and baskets of fruit are always welcome.
  • Make it pretty. Flowers, a lovely tree ornament or stylish scarf are festive and memorable.

Whatever you do, don’t forget to include a personalized card that you sign by hand. Personalize a quality holiday card with your own unique message about home care or hospice and make sure to include one with every gift you distribute.

And don’t forget, business gifts, such as those to employees and customers, may be tax deductible. If you choose to distribute gifts to employees, the IRS allows a deduction of $25 per business contact (including employees) per year. Check with your tax professional to learn whether the gifts you’re choosing can be deducted when you file your next return.

TAG at NAHC’s 2015 Annual Meeting: Helping you put your best foot forward

TAG Partners NAHC booth, 2015

Every item in the TAG Partners booth was professionally designed and printed in our Nashville facility.

 

 

 

 

 

 

 

 

 

The National Association for Home Care & Hospice’s 2015 Annual Meeting is in the books, and it was an incredible success!

TAG Partners team members Billy Willis and Erica Johnson met with hundreds of home care and hospice professionals, introducing them to the new TAG Partners. We even gave away a brand new iPad Air to Stephanie Alexandro, a financial account representative at Better Home Health Care Agency in Rockville Centre, New York.

But the best part was connecting with so many people passionate about providing home health care services.

We also were thrilled to unveil the sharp new presentation offerings TAG has to help companies make an impression in their communities. In fact, the entire TAG Partners trade show booth was designed, printed and built in our production facility in Antioch, Tenn. It showed just how much more we can offer our clients through the supreme technological capabilities of our new parent company, Brand Imaging Group.

Home care and hospice companies educating their communities about the importance of in-home care and good senior health got an up-close look at display materials such as a dye sublimation-printed tablecloth, pop-up banner, large pop-up display with TV monitor, and 3M vinyl vehicle wraps. The TAG Partners team members even showed off distinctive eye-catching scarves and pocket squares, which can be customized to draw attention to your brand in a classic and subtle way. Did we mention that even the iPad Air had been treated with a distinctive 3M vinyl wrap featuring our new logo?

But one of the best aspects of the new lightweight pop-up display materials TAG had at NAHC was the ease at which they can be set up and dismantled. After just a few clicks and snaps, the portable displays are ready to go.

The new www.partnerwithtag.com website is still undergoing redesign, but you can view the new and unique display capabilities we have available for home health, hospice and private duty home care companies across the country at our parent company’s website. We’re excited to be able to bring these professional display materials to help enhance individual brands and spread the word about in-home care.

Designed, produced and wrapped by TAG Partners

TAG Partners designed, produced and installed a full vehicle wrap for Nashville-based company Caregivers by WholeCare. A video showing the installation process of the custom design on a 2015 Kia Soul was displayed continuously at TAG’s booth at the 2015 NAHC Annual Meeting.

TAG iPad with wrap

TAG Partners marketing specialist Erica Johnson (left) presents a custom-wrapped iPad Air to Stephanie Alexandro of Better Home Health Care Agency at the 2015 NAHC Annual Meeting.

TAG Partners booth and crowd

The crowd at the 2015 NAHC Annual Meeting kept TAG Partners team members Billy Willis and Erica Johnson busy showing home care representatives different ways to enhance their visual presentation efforts.

TAG Partners scarf design

TAG Partners creative director Miranda Fuller shows off custom-designed scarves printed with the new TAG Partners logo. The dye sublimation-printed scarves were produced in TAG’s Nashville facility.

 

 

 

 

Let us introduce ourselves … Hi. We’re TAG Partners.

Everything your in-home care company needs to increase referrals, maintain governmental compliance, improve community outreach and enhance staff communication is now in one place!

TAG Home Care Marketing and My Online Med Forms have merged to become TAG Partners – a powerhouse of marketing and operational resources dedicated to offering communication solutions for your home health, hospice or private duty home care agency.

The newly unified TAG Partners – fueled by parent company Brand Imaging Group, an expert large-format presentation provider – has streamlined the process of developing and implementing communications, marketing and record-keeping tools for in-home care companies.

TAG Partners’ team of specialists combines expertise in copywriting, graphic design, marketing, branding and high-quality print collateral production with years of knowledge and research in the home care industry to produce full-service solutions for your healthcare marketing needs.

With our easy, flexible customization process and our trusted advisory board of clinicians, we can help you build professional tools to increase community awareness, gain referred clients, connect directly with patients, improve outcomes scores, enhance your employees’ experience and ensure compliance with governmental standards.

We will work with you as a strategic partner to analyze your business needs and create materials that provide effective solutions and customized communications tools tailored you. From business cards to building signage, we have your business covered.

Our turn-key solutions make it easy to implement quality, effective materials to help you grow and enhance your business while focusing on the well-being of your patients and professional caregivers.

We can’t wait to show you what we can do now.